About Us
ABOUT MAYBE TODAY
Maybe Today was founded by Oliver Wilcox in 2016 while living in Brooklyn. After years of working for other fashion brands, Oliver decided to create his own—one that valued transparency, quality, and individuality. The name Maybe Today was chosen to leave room for interpretation, inviting people to define what it means for themselves.
Now based in Venice, CA, the brand remains committed to crafting unique, high-quality pieces that resonate with everyone.
What appears to be a full team is actually just Oliver—handling everything from design and photography to customer service and shipping. Maybe Today is a true one-man operation, driven by passion and attention to detail.
Every garment is the result of years of refinement, with intentional silhouettes, fabrics, and details you won’t find elsewhere. The quality is undeniable—you feel it the moment you put it on.
At its core, Maybe Today is about confidence. It’s a reminder that the first step is often the hardest—but also the most important.
Maybe Today you will.
The world is built by those who believe they can.