About Us

ABOUT MAYBE TODAY

Maybe Today was founded in 2016 by Oliver Wilcox, a Brooklyn-based designer tired of working for brands that prioritized profit over purpose. Fueled by a desire to create something real, Oliver built Maybe Today on three pillars: hustle, authenticity, and uncompromising quality. The name reflects the pivotal moment before action—the split second between doubt and determination. Maybe today is the day you start. The day you bet on yourself. The day everything changes.

Now based in Venice, CA, the brand remains a defiantly independent operation—no corporate backing, no investors, just one relentless founder handling every stitch, photo, email, and shipment. This isn’t fast fashion. Every piece is crafted with obsessive attention to detail, from the weight of the fabric to the precision of the cut. You’ll feel the difference the second you put it on.

Maybe Today isn’t just clothing. It’s armor for the ambitious. For the entrepreneurs, the creatives, and the underdogs who know ideas mean nothing without execution. The brand’s mission? To remind you that the world belongs to those who start.

So—what’s your Maybe Today?

The first step is yours. Take it.

The world is built by those who believe they can.