About Us

MAYBE TODAY: FOR THE UNFINISHED MASTERS

The name came from those stolen moments between doubt and action—when "someday" becomes maybe today.

This brand was built in the messy middle. Not with business loans, but with stolen razor blades and the furious energy of someone who refused to wait for permission. I started by spray-painting stencils on thrift store tees because I wanted cool clothes and couldn't afford them. Upgraded to a screen press just to learn I was terrible at it. Kept going anyway.

THE "FUCK IT" PHILOSOPHY

There's power in the moments when you stop overthinking and just start. When the fear of failing becomes less important than the itch to create. Maybe Today is for:

 The experiments that shouldn't work (but sometimes do)

 The 3am "fuck it, let's try" energy that births the best ideas

    The stubborn makers who'd rather burn out than rust out

CLOTHING FOR THE HANDS-ON DREAMERS

Every piece carries that DNA:

 Fabrics chosen for how they feel after 18 hours of work

 Cuts designed for people who build things, not pose with them

 Details that whisper "you're capable of more than you think"

This isn't fashion for spectators. It's for the ones who see a blank canvas and reach for the nearest tool. Who understand that the difference between dreamers and doers is just one "fuck it" moment.

So—what's your maybe today?

(It doesn't have to be perfect. It just has to start.)

-Oliver Wilcox (Founder)